How abtestkit works

Launch a WooCommerce A/B test in minutes.

Choose the WordPress change you want to test, create an alternative, decide what success means and let abtestkit measure which version performs better.

01 Choose
02 Create
03 Measure
04 Launch
05 Prove

The workflow

From a WordPress change to a result you can actually use.

abtestkit runs inside WordPress and WooCommerce, so you can build tests around the sites and workflows you already use rather than moving your CRO work into a separate experimentation platform.

01

Choose what to test

Start with the change you actually want to prove.

Create a test around a WooCommerce product, WordPress page, post or another supported change. The test does not have to live on a product page for you to measure its effect on WooCommerce revenue.

WooCommerce products WordPress pages Posts & content Reusable sections Custom code changes
Create Version B Keep the original. Test the change.
Version A Current experience

Your existing page, product or content stays as the control.

Version B Your alternative

Create the alternative using the WordPress workflow that fits the test.

Create Version B without publishing it to the normal site

abtestkit helps you duplicate the page or product you want to test, make your changes, then save Version B as a draft. That draft is used for the experimentation while keeping it out of view during normal browsing & crawling.

02

Create Version B

Build the alternative where you already work.

Create the version you want to compare using the normal WordPress or WooCommerce workflow for that test type. Version A remains the existing experience; Version B becomes the change you want to measure.

No separate CRO page builder required. abtestkit sits around your WordPress workflow instead of asking you to recreate it somewhere else.
One product. One source of truth. For WooCommerce product tests, stock and SKU management stay with Version A, while Version B is used only for the test experience. You can test changes without creating a second product inventory to manage.
03

Choose what success means

Measure the outcome that matters for this test.

Revenue can be the commercial outcome, but not every test needs the same goal. Choose the conversion type that matches the change you are trying to prove.

WooCommerce revenue Specific-product or store-wide performance
Orders & conversion rate Understand whether more visitors are buying
Add to cart, clicks & destinations Measure important actions earlier in the journey
Leads & forms Track non-purchase conversion goals where needed
abtestkit conversion type options for an A/B test
04

Launch the test

Put A and B in front of real visitors.

Once the test is live, abtestkit assigns visitors to a version and records the performance of each variant against the goal you selected.

A Original
Visitor traffic
B Alternative
01
Consistent variants

Visitors stay with their assigned experience so the comparison remains meaningful.

02
Performance collected automatically

abtestkit records the selected conversion and commercial signals while the test runs.

03
Test health stays visible

Health and performance information help you see whether the test is collecting useful data.

05

See what is winning

Finish with evidence, not a before-and-after guess.

Compare the performance of both versions, see which variant is leading and inspect the commercial numbers behind the result before deciding what to keep.

abtestkit Test Performance showing the leading A/B test variant and WooCommerce revenue

Demo test data shown. The result and the commercial evidence stay visible together.

One workflow

Test the change. Measure the outcome. Prove what worked.

The goal is not simply to run more experiments. It is to give you evidence that a WordPress or WooCommerce change genuinely improved the result that mattered.

01 Choose

Start with the change you want to test.

02 Create

Build Version B using your existing workflow.

03 Measure

Define the conversion or revenue outcome.

04 Launch

Run A and B with real visitors.

05 Prove

Compare the evidence and act on the stronger version.

Ready to test it?

Start proving what works.

Run WooCommerce A/B tests that show which changes improve the commercial result.