WooCommerce A/B testing
Measure the revenue impact of any WordPress change.
Test products, pages, posts, reusable sections, HTML, CSS and JavaScript – then measure the result against specific products, specific product variants, or revenue across your entire WooCommerce store.
Test anywhere in WordPress. Measure the outcome in WooCommerce.
A change does not have to happen on a product page to affect a sale. Test the WordPress experience, then connect the result to the WooCommerce revenue that matters.
Revenue targeting
One test. Three ways to define revenue.
Choose exactly what counts as success – revenue from selected products, selected product variants, or every order across the WooCommerce store.
Follow one product – or a chosen group.
Track revenue from one product or a selected group of products, even when the A/B test itself runs somewhere else on the site.
Go down to the individual product variation.
Measure revenue from selected WooCommerce variants when the commercial question is about a particular size, colour, option or other product variation.
Measure the effect across the entire store.
Use global WooCommerce revenue when the change can influence the wider buying journey rather than a single product or variation.
Test a landing page and measure one product. Test a promotional post and measure selected variants. Test navigation or site-wide messaging and judge it against total store revenue.
WooCommerce product tests
Test the changes customers see before they buy.
Compare product content, imagery, layout, merchandising, price presentation and other product-page changes using the WooCommerce workflow you already know.
Your existing live product remains the original experience.
Version B is kept as a draft to prevent duplicate products in site browsing.
The original WooCommerce product remains the source of truth for SKU and inventory while the test compares the customer experience.
Beyond product pages
Revenue does not start on the product page.
Test the pages and experiences that influence a purchase, then use WooCommerce revenue to see whether the change actually improved the commercial outcome.
Find out whether the page made more money.
Compare messaging, layouts and offers, then measure downstream product, variant or store-wide WooCommerce revenue.
Measure the commercial effect of supporting content.
Test posts, buying guides, promotional content and other pages that send visitors towards WooCommerce products.
Judge frontend changes by what they do to revenue.
Run supported HTML, CSS or JavaScript tests where appropriate and connect the experiment to the WooCommerce outcome you care about.
Commercial performance
See what the difference is worth.
Keep the commercial metrics for Version A and Version B visible together, so you can see whether the stronger experience is translating into more orders and more revenue.
Prove what works
See which version is actually performing better.
abtestkit keeps the winner and the evidence together, so the result is easy to understand without hiding the numbers behind it.
Demo test data shown. The winning variant and its commercial evidence remain visible together.
Built for real WooCommerce stores
Commercial testing without rebuilding your workflow.
abtestkit runs inside the WordPress and WooCommerce environment you already manage, with the test behaviour and commercial result kept in one place.
Build and manage tests alongside the client sites you already work on.
Keep the alternative out of normal browsing and crawling while it is used for the experiment.
The original product remains the source of truth for inventory-sensitive product data.
Test event data is stored in your own WordPress database.
WooCommerce A/B testing
Stop guessing which changes increase revenue.
Test the change, choose exactly what revenue counts, and prove which version performs better.